DIGITAL MARKETING & GROWTH
Reach the Right People. Turn Attention Into Growth.
Being visible online is only the beginning. Your business needs to reach the right audience, communicate a clear offer, and make it easy for potential customers to take the next step.
I help businesses connect digital strategy with practical execution—from search visibility and paid campaigns to social media, go-to-market planning and measurable growth initiatives.
Common Challenges
Marketing Should Create Progress, Not Just Activity
More posts, more campaigns and more tools do not automatically lead to better results. The important question is whether your marketing reaches the right people and helps move them towards a business outcome.
Your ideal customers are not finding you
Your business has something valuable to offer, but the right people are not discovering it through search or other digital channels.
You are investing in marketing without enough clarity
You need a clearer view of campaign objectives, audience targeting, spending and the results that matter.
Your online presence feels disconnected
Your website, social media, campaigns and customer communications do not tell a consistent story.
You are preparing to launch something new
You need to define the audience, proposition, channels and launch plan before investing time and budget.
You are busy marketing but unsure what to improve
You want a structured approach to prioritizing opportunities and measuring progress rather than relying on guesswork.
The right starting point depends on your business, your audience and the challenge you need to solve.
OUR SERVICES
Marketing Services Built Around Your Growth Goals
Choose the service that best matches your current priorities. Whether you need better search visibility, more focused campaigns, a clearer digital strategy or support bringing a new offer to market, we can define a practical scope around your needs.
Search Optimization: SEO, AEO & GEO
Help potential customers discover your business through traditional search engines and emerging answer-driven and generative search experiences.
- Technical and on-page SEO review.
- Keyword and search-intent research.
- Website content and structure recommendations.
- Search visibility opportunities for answer engines.
- Generative Engine Optimization recommendations.
- Prioritized actions based on your website and objectives.
From CHF 600Final pricing depends on website size, technical complexity and the depth of the review or implementation.
Explore SEO, AEO & GEOPaid Advertising & Campaign Management
Plan and configure paid campaigns that reach relevant audiences, communicate a clear offer and give you a more structured way to assess performance.
- Campaign objective and audience planning.
- Google Ads or Meta Ads setup, depending on your needs.
- Campaign structure and targeting.
- Ad messaging and creative direction.
- Conversion tracking requirements.
- Performance review and optimization recommendations.
From CHF 450 for campaign setupOngoing management: From CHF 350/monthAd spend is separate and paid directly to the advertising platform. Management fees depend on campaign volume, complexity and reporting requirements. The setup fee and monthly management fee are different services.
Explore Paid AdvertisingSocial Media & Digital Content Strategy
Build a more purposeful social media presence with content themes, channel priorities and a practical plan for communicating your expertise and offer.
- Audience and channel review.
- Content pillars and messaging direction.
- Editorial calendar and publishing priorities.
- Content-format recommendations.
- Calls to action and audience-engagement ideas.
- Measurement recommendations.
From CHF 500Final pricing depends on the number of channels, content volume and whether implementation or ongoing production is required.
Explore Social Media & Digital Content StrategyDigital Strategy & Business Growth
Connect your business goals to digital priorities. Identify opportunities, clarify what needs to change and create a practical roadmap for moving forward.
- Review of your current digital presence.
- Business and customer-journey assessment.
- Identification of growth opportunities.
- Prioritization of digital initiatives.
- Channel and technology recommendations.
- A practical roadmap with next steps.
From CHF 750Final pricing depends on the breadth of the assessment, stakeholders involved and depth of the roadmap.
Explore Digital Strategy & Business GrowthGo-to-Market & Product Launches
Prepare a product, service or new offer for market with a clearer proposition, a defined audience and a coordinated launch approach.
- Target audience and customer-need definition.
- Value proposition and positioning.
- Messaging and offer development.
- Channel and launch planning.
- Customer-journey and conversion considerations.
- Launch priorities, milestones and success measures.
From CHF 1,200Final pricing depends on launch scope, research needs, number of channels and implementation responsibilities.
Explore Go-to-Market & Product LaunchesConnect Strategy, Visibility and Execution
Digital growth is rarely driven by one channel alone. The strongest approach is to understand the business goal, identify the right audience and connect each activity to the next step in the customer journey.
Clarify the opportunity
Understand the business objective, audience, offer and current challenges before choosing channels or tactics.
Focus on the right activities
Prioritize the search, advertising, content or go-to-market work most relevant to your goals and available resources.
Measure and improve
Define meaningful indicators, review what is happening and use the findings to inform the next decisions.
Growth Support for Different Business Needs
Small businesses
Improve online visibility, explain your offer clearly and build a more focused approach to reaching potential customers.
Explore Small BusinessesCoaches and independent professionals
Communicate your expertise, attract suitable clients and create a clearer path from discovery to enquiry or booking.
Explore Coaches & Independent ProfessionalsEstablished businesses
Coordinate digital channels, refine commercial priorities and plan initiatives such as new product launches or market expansion.
Explore Established BusinessesFAQs
Frequently Asked Questions
Which digital marketing service should I start with?
It depends on your main challenge. If people struggle to find your business, search optimization may be a useful starting point. If you need to reach a defined audience quickly, paid advertising may be relevant. If your activities lack direction, a digital strategy review can help you prioritize. We can discuss your situation and identify the most appropriate next step.
Do you work with Google Ads and Meta Ads?
Yes. Paid advertising support can include Google Ads and Meta Ads, depending on your audience, offer and objectives. The right platform and campaign structure should be selected based on your needs. Advertising spend is separate from service fees.
What is the difference between SEO, AEO and GEO?
SEO focuses on helping relevant pages become discoverable in traditional search engines. AEO focuses on structuring information to answer questions clearly in answer-driven search experiences. GEO focuses on making useful, well-organized information easier for generative AI systems to interpret and potentially reference. These approaches overlap, and results depend on many factors outside any service provider's control.
Can you help launch a new product or service?
Yes. Go-to-market support can help clarify your target audience, value proposition, messaging, channels and launch priorities. The exact scope depends on the stage of your offer and the support you need.
Do you guarantee leads, rankings or sales?
No responsible marketing service can guarantee a particular ranking, lead volume or sales outcome. Results depend on factors including your offer, audience, competition, budget, website experience and market conditions. The objective is to create a more structured, measurable approach and make informed improvements.
Turn Marketing Interest Into Customer Action
Once the right people discover your business, the next step is to make it easy for them to enquire, purchase or stay connected.
Start Your Project
Let’s Make Your Marketing More Focused.
You do not need to do everything at once. Start with the business challenge that matters most, identify the opportunities worth pursuing, and build a practical plan around your goals.
Tell me what you want to achieve, what you have already tried and where you need support. We can discuss the right approach and define a realistic scope.
Contact Me to Discuss Your Needs→