International Commercial, eCommerce & Category Leader, Geneva, Switzerland
I grew HP's Displays & Accessories business from $30.8M
to $68.3M.
20 years leading international commercial and digital businesses at HP — including the integration of acquired brands HyperX and Poly: full category P&L ownership, post-acquisition integration, and AI-driven digital transformation across 28 countries in EMEA, APJ and LATAM. Now looking for my next executive mandate.
Brands, Platforms & Partners I've Built With
HP Inc.Led international eCommerce for HP's Displays & Accessories category, growing revenue from $30.8M to $68.3M across 28 countries.
HyperXIntegrated the acquired gaming brand into HP's international direct channels, achieving +141% year-over-year revenue growth across 15+ markets.
POLYHarmonised pricing across 10 EMEA markets and reduced the SKU base by 52%, transforming a fragmented portfolio into a profitable direct-channel offer.
AmazonManaged marketplace strategy and direct channel operations, optimising product listings and pricing across EMEA and APJ regions.
GoogleRan performance marketing campaigns across Search, Shopping and Display to support revenue growth in 28 countries.
TableauBuilt executive dashboards for real-time category P&L tracking and cross-functional performance reporting.
IcecatStandardised product content and catalogue data across 28 markets to ensure consistent messaging and SEO performance.
CNETLeveraged editorial reviews and affiliate partnerships to build brand credibility and drive qualified traffic to direct channels.Commercial Impact
Here's what I deliver at international scale.
Three cases show how I work: growth, integration, and pricing discipline.
External Perspective
Here's what colleagues say about working with me.
One of the most accomplished digital commerce leaders I've met. Olga combines strategic vision with hands-on execution in a way that consistently delivers measurable results. Her ability to align cross-functional teams from UX to supply chain ensured flawless market delivery and tangible revenue growth.
Commercial & Go-to-Market Executive, ex-HP
Highly effective at connecting business areas, aligning stakeholders, and driving execution across complex regional initiatives involving multiple product categories and teams.
Product Marketing & eCommerce, HP
She used her own judgment to challenge the status quo. As Team Lead for 10 individuals, she secured their commitment thanks to her open-mindedness and her ability to federate.
Official Letter of Reference, October 2025
Leadership Scope
I lead across three connected disciplines.
Digital transformation and AI run through all three: I build AI-powered workflows and multi-agent systems that make commercial teams faster.
Commercial Leadership
- Category P&L ownership
- Pricing strategy
- Portfolio management
- Revenue growth
eCommerce Leadership
- DTC & omnichannel growth
- Marketplace expansion
- Customer experience
Post-Acquisition Integration
- Brand and channel integration
- Operating model design
- Cross-functional leadership
Hiring a commercial leader?
I'm exploring senior commercial and eCommerce leadership roles with premium consumer brands across Switzerland (open to relocation). The fastest way to evaluate me is a conversation.