PAID ADVERTISING
Reach the Right People. Make Every Campaign Count.
Paid advertising can help your business reach potential customers when they are searching, browsing or discovering new solutions. But running campaigns is only one part of the job.
I help businesses plan, structure and improve paid campaigns around clear objectives—from generating qualified enquiries to supporting online sales—while making budget, targeting and performance easier to understand.
WHERE WE CAN HELP
Advertising Should Support a Business Goal
Campaigns become difficult to manage when objectives are unclear, audiences are too broad, landing pages do not match the advert, or reporting focuses on clicks instead of meaningful business outcomes.
Spending without a clear direction
You are investing in advertising but need a clearer plan for what to promote, whom to reach and what success should look like.
Reaching people who are unlikely to convert
Campaign targeting, keywords, creative or messaging may not be aligned with the people most likely to become customers.
Getting clicks without enough enquiries or sales
The advert may attract attention, but the landing page, offer or customer journey may prevent visitors from taking the next step.
Struggling to understand performance
You need clearer reporting to understand where your budget is going, which campaigns are contributing to business objectives and what should be improved.
The goal is not simply to generate more clicks. It is to build a more coherent path from advertising spend to the action your business wants customers to take.
Contact Me to Discuss Your Needs→WHAT I CAN HELP WITH
Paid Campaigns Built Around Your Business
The right approach depends on your offer, audience, budget and existing digital setup. Support can range from a focused campaign review to campaign setup and ongoing optimization.
Google Ads
Reach people who are actively searching for products, services or solutions relevant to your business.
- Campaign objectives and account review
- Keyword and search-intent research
- Campaign and ad-group structure
- Search-ad copy recommendations
- Conversion tracking requirements review
- Initial optimization recommendations
From CHF 750
Final pricing depends on the number of campaigns, account complexity, tracking requirements and implementation scope. Advertising spend and third-party fees are separate.
Discuss Google AdsMeta Ads
Plan campaigns across suitable Meta placements, including Facebook and Instagram, to support awareness, lead generation or sales objectives.
- Campaign objective and audience planning
- Campaign structure recommendations
- Creative concepts and messaging direction
- Ad copy and creative-format recommendations
- Landing-page alignment
- Tracking and performance-review recommendations
From CHF 750
Final pricing depends on the campaign scope, number of audiences and creative requirements. Advertising spend and any external creative-production costs are separate.
Discuss Meta AdsPaid Campaign Strategy
Clarify which paid channels to use, what to promote and how campaigns should support your broader marketing and commercial priorities.
- Business and campaign objective review
- Audience and offer assessment
- Channel-selection recommendations
- Budget allocation framework
- Campaign structure and messaging direction
- A prioritized action plan
From CHF 450
Final pricing depends on the number of channels, markets and business objectives covered by the strategy.
Discuss Campaign StrategyCampaign Audit & Optimization
Review existing campaigns to identify practical opportunities to improve targeting, structure, messaging, measurement and the customer journey.
- Review of available account and campaign data
- Structure and targeting assessment
- Ad and landing-page alignment review
- Conversion tracking and reporting checks
- Prioritized optimization recommendations
- Findings and next steps
From CHF 600
Final pricing depends on the number of platforms, campaigns, markets and the availability and quality of existing data.
Discuss a Campaign AuditIf you need regular monitoring, testing and optimization after setup, ongoing support can be discussed separately.
Advertising spend is separate. Confirm deliverables, reporting frequency and responsibilities before agreeing on a management engagement.
Service fees cover only the setup, management, audit or consulting work included in the agreed scope.
HOW IT WORKS
From Campaign Plan to Measurable Action
A structured approach helps connect campaign decisions to the outcomes your business needs.
Define the Goal
Clarify what the campaign should achieve, which audience matters and what action you want people to take.
Plan the Campaign
Select suitable channels, structure the campaign, align the message with the offer and define the budget approach.
Launch and Measure
Check campaign setup, landing-page alignment and available conversion measurement before launch.
Review and Improve
Use available performance data to identify opportunities for improvement and agree on the next actions.
Results depend on factors including the offer, market, competition, available budget, creative, landing page and measurement quality.
MEASUREMENT
Measure More Than Clicks
Clicks and impressions help explain campaign activity, but they do not tell the whole story. Where tracking is available and configured appropriately, performance can also be assessed through meaningful actions such as enquiries, bookings, qualified leads and purchases.
Reach and engagement
Are the intended audiences seeing and interacting with the campaign?
Cost efficiency
How much is being spent to generate the actions being measured?
Conversion activity
Are visitors taking the intended next step?
Business relevance
Are the resulting enquiries or sales relevant to your business objectives?
Measurement depends on the platforms, tracking setup, privacy consent, available data and agreed conversion definitions.
WHO IT'S FOR
Paid Advertising for Different Business Needs
Small businesses
Build a focused advertising approach that reflects your offer, budget and capacity to handle new enquiries.
Explore Small Businesses →Coaches and independent professionals
Promote services, consultations, programmes or digital products to relevant audiences with a clear next step.
Explore Coaches & Independent Professionals →Established businesses
Review campaign structure, measurement and channel priorities across more complex marketing requirements.
Explore Established Businesses →FAQS
Frequently Asked Questions
Which advertising platforms can you help with?
The main focus is Google Ads and Meta Ads, including Facebook and Instagram placements where appropriate. Other platforms can be considered based on your audience, objectives, market and available budget.
How much should I spend on advertising?
There is no universal budget that suits every business. The appropriate level depends on your market, offer, competition, objectives and the amount of data needed to evaluate campaign performance. Your advertising budget is paid separately to the advertising platform — service fees cover only the setup, management, audit or consulting work included in the agreed scope.
Can you guarantee leads or sales?
No. Advertising performance depends on several factors, including the offer, competition, audience, budget, creative and landing page. The work focuses on sound campaign planning, appropriate measurement and evidence-informed improvements rather than guaranteed results.
Can you improve campaigns that are already running?
Yes. An initial audit can help identify issues and opportunities in campaign structure, targeting, messaging, tracking and landing-page alignment. Recommendations depend on the account and data available.
Do you also create adverts and landing pages?
Creative direction and landing-page recommendations can be included depending on the project. Full video production, extensive creative production and website development should be scoped separately where required, such as video production and website design and development.
Is ongoing campaign management available?
Ongoing management can be discussed based on the number of campaigns, platforms, reporting requirements and optimization needs. The scope and monthly fee must be agreed in advance, and a one-time setup or audit does not automatically include ongoing management.
RELATED SERVICES
Connect Advertising to the Rest of Your Marketing
Paid advertising works best when the message, landing page, follow-up and measurement support the same business objective.
These services can complement an advertising engagement, but they are not automatically included in every campaign unless explicitly agreed in the scope.
READY TO TALK?
Let’s Make Your Advertising Work Harder.
Tell me what you want your campaigns to achieve, which platforms you currently use and where you need help.
We can discuss your goals, review your current setup and identify a practical next step for your business.
Contact Me to Discuss Your Needs→